Consulting | Thehelperbee.co

Social Media Management

Platform Strategy: Management and oversight of all city social media accounts including Facebook, Instagram, and YouTube.
Content Planning: Daily multi-platform content planning and execution of synchronized posting schedules.
Creative Assets: Creation of original graphics, professional photo editing, and daily post design.
Video Production: On-site filming, post-production, and editing for FB/IG Reels and specialized short-form video content.
Narrative Management: Origination and curation of recurring Facebook story and feed content (minimum twice-weekly).
Visibility Optimization: SEO implementation across all digital content to ensure maximum civic reach and search visibility.
Audience Engagement: Direct management of follower interaction, responding to public messages and comments.
Data Analytics: Regular tracking of performance metrics and data analysis used to recommend system-wide platform improvements.
Growth & Safety: Development of platform scaling strategies and crisis communication response templates.
Promotional Campaigns: Execution of over 30 targeted paid and organic promotional campaigns for major city events.

The Citizen Engager: Development, writing, and distribution of the monthly city newsletter (36 total editions).
Newsletter Design: Original graphic layout and content design for every newsletter cycle.
Landing Page Development: Design and management of the "Join our mailing list" citizen intake portal.
Specialized Content: Production of the "SM Comp plan promo video" and "SM United Way community partnership video."
Collateral Design: Creation of custom shareable graphics and multiple image alterations for departmental research.
McDonough Pulse App: Execution of monthly mandatory updates, UX/UI feedback, and content directory management.
App Development: Implementation of specialized page links and development of the initial architecture for launch.
Mass Event Calendar: Design and maintenance of the central city-wide digital calendar.
Walmart/Wing Mural: Management of the corporate liaison, color palette finalization, and final project promotion.
Drainage Study Support: Design of the Blacksville Drainage Study informational flyer and learning session marketing.
State of the City: Direction and post-production of the State of the City Mini Documentary.
Community Events: Planning and collateral design for the Veterans Breakfast, Fall Festival, and Spring into Wellness initiatives.